Digital Advertising
The company's first advertising campaign
We created and implemented Eleven's first digital advertising campaign, running the full cycle customer journey from ad to landing page, analytics, integrations and post-signup success.
Eleven
Ten just isn't good enough.
A next generation platform was about to unleashed to the world. With design assets from Athletics, we honed the value proposition, built all things digital and brought the brand to life.
What we did
Value proposition articulation • Messaging • Website layout and design • Custom website development • Website registrations and workflows • Facebook ad campaign • Campaign landing pages • Platform email design and development • Existing customer migration and onboarding campaign • Database • SEO • Presentations
From brand assets to brand expression
Custom Website
Design → Copy → Development → SEO → Visitor Conversion
The Eleven website had to be much more than a landing page. It had to be a dynamic asset to power an industry-transforming technology and brand. The front-end had to succinctly communicate the value proposition, build anticipation, drive signups and set the brand foundation. The back-end had to handle inbound registrations, power search engine results and integrate with ad campaigns and the Eleven platform.
Marketing Presentations & Templates
Tell a story that leads to action.
We designed Eleven's Marketplace OS presentation to communicate benefits and create a positive brand impression, maximizing the chance that the reader will want to continue learning more.
Customer migration
Inform Anticipate Acquire
Eleven's crucial challenge—and opportunity—was not just to communicate the new brand to its existing customers, but also the new value proposition to catapult engagement.